The Greatest Sale

In 1990, I made the greatest sale of my life.

The sales cycle? Over two years. And it’s still in play today.

Early in my career, I was unsure of myself. I’d look at others and think, I’ll never be that good. I was focused on technique, process, saying the right thing.

Then a mentor told me something I’ve never forgotten: “Mike, your wife is your greatest sale. Draw confidence from that.”

Not in a gimmicky way—but in the truest sense of selling: relationship, trust, and care over time.

Here’s what I learned—

When we think “selling,” we often move from passion to process. And that’s when we lose it.

Like overthinking a golf swing—you tighten up and miss.

But when you care… when you’re committed… when you stay in it for the long game—you show up differently.

Great selling isn’t a transaction. It’s a relationship.

And the best ones? You don’t “close” once—you earn them every day.

Over 30 years later, that “sale” still requires attention, effort, and care. And it’s still the place I draw the most confidence—from business to life.

So, here’s the question: Are you chasing transactions…
Or building relationships worth earning every day?

Play the long game.