Presentation Ain’t as Important as Follow Through
You’ve all seen those great marriage proposals on YouTube, Facebook, and Pinterest. You know the ones – especially you guys. They are the proposals that are so crazy creative and romantic, they make us (lesser men) feel like putzes. I’m not even sure if that’s really a word, but it just fits the feel. I once saw a guy sing to a girl on a cruise in front of the entire dinner audience and finish with a marriage proposal. All the women were completely gushing and all the guys just wanted out. Complete putzes. And the guy who proposed – not only did he have courage and a good voice, he was good looking, smart and confident. Hard to compete with that.
I’ve seen it in sales as well – the imaginative and memorable proposal that wows the potential buyer. The creative approach where they send one shoe to a prospect with a note that they’d love to get the “other foot” in the door. Imaginative, creative, different – all of those!
I don’t know how those proposals work out in the long run. It would be interesting to find out. I do know that my marriage proposal was pretty lame compared to most of the ones I hear about. And as for my sales approach – I typically pick up the phone and call. Boring. Don’t get me wrong – the passion and commitment are there; I just don’t pull together all the props to wow the experience. What I do, though, is follow through.
My goal in my marriage is to be consistent in what I promised to Amy – that first day, at the altar. That’s not to say creativity doesn’t have its place. It surely does. But while I struggle with that right brain thinking at times, I make sure that I stay consistent in the small stuff in our marriage – opening the door for her, being truly “present” and engaged when I’m with her, and ultimately treating her the way she wants to be treated – the way that makes her feel best about herself and our marriage.
This works in sales as well. Feel free to wow the customer – yes. But never miss the small stuff – keeping in touch, adding value, following through on your word, being courteous and respectful.
If you’re creative and you’ve given that remarkable proposal – great for you! Truly, I mean it. I just don’t want to know about it! Meanwhile, make sure you stay consistent on the other stuff – that small stuff that adds up huge over time. That’s the stuff that leads to deep honor, respect, loyalty. Love is a verb – an action – and it accumulates day by day.