Defense Protects/Offense Wins

At the time of this writing, we are told the economy is struggling, at best! In spite of this, are you closing in on a fantastic finish?!

It seems like many owners and sales people (revenue generators) go into that "prevent defense" mode as the economy tightens. Ironically, following the football analogy, more points are scored in the last two minutes of the first half and the last two minutes of the game than all the other 56 minutes of football combined - despite the "prevent defense"!

What can you do to set yourself apart in this economy?  Offense!  While we always need to protect our back, defense doesn’t win the game; it protects the offensive successes.  Decide who is ideal for you, where you can find them, build a sales system, determine your activities and outcomes and proper tracking mechanisms, then execute!  Consistent execution seems to be a major stopping point, so find a way to inspire action for you and your team - through goals, accountability, or even by investing in a coach.

Whatever you decide, decide to win this year and next.  The opportunities are there, and fewer teams are trying to score because they're in the prevent mode or out of the game altogether.  Now is the time. Go on offense!